Men want what women want. They want to be respected, desired, and loved. They also know that to receive it they need to do the same in return.
The issue always comes down to poor communication, societal expectation, and the thirst of the individual.
It is a balance, and a woman that tests or makes it "to hard" based purely on expectations and not true red line needs (e.g. bodily safety, equality, consent), will find out they are the low value person. With more women having power, money, and equality, they will learn this the hard way, just like men have in patriarchal systems.
There was a gaming for fun website, which looked at a supposed feminine view following the mantra of the toxic culture of femininity demand for the three sixes. {6 foot, 6 figures, 6 pack} One will find out that the rank and percentile of men get really slim pickings. There are other studies based on tinder and other apps that stated that 78% of the women are competing for the top 22% of men. (I have read that in medium articles e.g.) It lines up to bar room banter I used to say that line up 1 guy and have 10 girls come in and a guy will adjust his standards to be with 7-8 of them. Reverse the gender in the traditional view and women will only look at 1-2.
There is a biological reason and safety reason for this obviously ... but you know